WordPress.com’s parent company, Automattic, has launched a 100-year domain registration service, allowing users to secure their .com, .org, .net, or .blog domains for an entire century—for a one-time fee of $2,000.
How Does It Work?
Since ICANN regulations limit domain registrations to a maximum of 10 years, Automattic will essentially manage and renew the domain on behalf of the owner every decade, assuming it remains operational for the next 100 years.
Is It a Good Investment?
While the idea of never worrying about domain renewals sounds appealing, there are some key concerns:
• Trust in Automattic: Buyers must rely on Automattic being around for the next century to ensure their domain remains renewed.
• Industry Precedents: Other companies, such as Network Solutions and Epik, have offered similar long-term domain services in the past—with mixed results. Epik’s “Forever Domains” at $420 per domain turned out to be a disaster for many registrants.
• Automattic’s Recent Controversies: CEO Matt Mullenweg’s recent actions have raised concerns about the company’s long-term stability, making a 100-year commitment riskier than ever.
Final Thoughts
While 100-year domain registrations could offer peace of mind, history suggests caution. With the uncertainties surrounding Automattic’s future and the domain industry itself, it’s worth considering whether a decade-by-decade renewal approach is a safer bet.
Would you trust a company to renew your domain for the next 100 years? 🤔
News Source:Domainnamewire，This article does not represent our position.
